Introduction
IndiaMART InterMESH Ltd. is usually referred to as IndiaMART. It’s one of the most important online marketplaces in India that connects buyers and sellers in one place. It directly connects Indian manufacturers with buyers from all across the world.
65 lakh sellers are registered on Indiamart online portal. 7.5 crore buyers visited IM every month. It has now become one of the prominent B2B companies in India.
This platform is a boon for SME and MSME businesses.
Idea Behind IndiaMART
It’s founded back in 1996 By Dinesh Chandra Agarwal and his brother Brijesh Agarwal. Back in 1996, the craze for the internet was started among the people in India. At that point, it had been slightly expensive due to the minimum infrastructure available in India.
In 1996 only 15000 internet user was available in India.
Dinesh Chandra Gulati was working in HCL America at that time and feels the potential of the internet. The internet will change the way of business within the approaching years.
After returning to India, he did his research within the Indian Market then decide to start an online site. As we will see within the below picture the tagline was Global Gateway to Indian Market Place.
Idea was to form a directory listing site where a buyer can get all the knowledge of any business. This concept worked and thus the Indian Market was open for the foreign market. The Indian market was growing fast.
After the 2008 great recession, IM revenue was dropping. within the leadership of Dinesh Gulati management decided to specialize in the Indian market only and they made several changes and the rest is history.
Business Model
Any business has its own model of doing business.
IM is an e-commerce platform for SMEs. Any size of business can be registered on the IndiaMART website.
It’s more sort of a promotional site for all SMEs. It gives an option to the sellers to upgrade their website. To upgrade their profiles, the users need to pay a specific amount.
IM offers free as well as paid memberships on its platform. The list of paid services is as follows.
- Mini Dynamic Catalog (MDC)
- Trust seal (TS)
- Maximizer
- Star
- Leader
- Verified Exporter
Visit IM help for more details. Each and every package has its own benefits. A higher package gives a business more visibility on IM’s platforms.
Suppliers can register their products in any category. Only two categories are banned on the Indiamart portal.
- Alcohol
- Weapons
Except for these two, a seller can choose any category.
SWOT Analysis
Market capitalization of IndiaMART
Current Market Cap – $3.69 Billion
Revenue and Earnings
| Year | Market Cap | Revenue | Earnings |
| 2021 | $2.96 B | $90 M | $50 M |
| 2020 | $2.54 B | $90 M | $50 M |
| 2019 | $0.81 B | $80 M | $20 M |
Source: Companies market cap
